Bangkok – Blue Diamond Growers, a Californian almond-growing agricultural cooperative based in the US, is supporting Thai tradition with plant-based Blue Diamond Almond Breeze®, the perfect ingredient for the annual Vegetarian Festival on October 17-25, 2020.
Originating in China, the Taoist celebration falls on the first nine days of the Chinese lunar month. Eight Buddhist precepts are followed, which include observing a meat-free and dairy-free diet. With its creamy taste, Blue Diamond Almond Breeze® is an almond milk that can used as an ingredient in vegetarian and vegan recipes as well as being a deliciously refreshing drink.
During the festival, followers often wear white and abstain from using alcohol and tobacco. The ‘jay’ diet, meaning food without a strong odor, excludes all meat, including seafood, as well as animal products such as eggs, honey, yoghurt, butter and milk. Certain pungent vegetables are excluded too, such as garlic and onion.
The idea behind the Vegetarian Festival is to cleanse the body and the mind, giving the body a rest from digesting meat and promoting health and wellbeing. With a growing focus on clean food in Thailand and plant-based options on a global level, younger generations are becoming more concerned about creating a healthier lifestyle. The number of participants in Thailand, especially in Bangkok, is growing year-on-year. Food stalls and restaurants display yellow signs and flags with red lettering during the festivities to show that they are serving vegan dishes.
Blue Diamond Almond Breeze® is also a great ‘jay’ way to enjoy a dairy-free tea, coffee or smoothie. High in calcium and rich in Vitamin E, as well as low in calories and with zero cholesterol, the plant-based almond milk is a healthy choice for the rest of the year too. It is not only ideal for vegetarians and vegans, but also for health-conscious consumers and those who are lactose-intolerant or lactose-sensitive.
Blue Diamond Almond Breeze® is available in five delicious vegan flavor varieties: Original, Unsweetened (just 25kcal), Vanilla, Chocolate, and Latte; retailing at THB 20 for a 180ml carton and THB 99 for a 946ml carton at convenience stores and supermarkets nationwide in Thailand. Available online at Shopee; Lazada; JD Central; Shopat24; and Line Official.
For more information, please contact 02-813-0954-5 or follow Blue Diamond Thailand activities at https://www.facebook.com/Bluediamondthailand/ or IG: Bluediamondthailand