It first entered the Thai market over ten years ago, and today Riceberry rice is known amongst consumers for its distinctive appearance, nutritional value and numerous health benefits. Developed at Kasetsart University’s Rice Science Centre in Thailand with the help of Apichart Vanavichit’s research team, consumption of the whole grain promises a sustainable solution to several non-communicable diseases, namely food related chronic diseases. Its rich purple pigment, like most super foods, is associated with the abundance of phytochemicals, in this case over 80 antioxidant compounds.
Whole grain Riceberry rice entered the Thai rice market over ten years ago and is well known for its distinctive appearance, nutritional value and numerous health benefits. Very popular among vegetarian, vegan, and health-conscious consumers, it is positioned as an organic food and has excelled in premium markets, gaining a high price. An ideal source of complex carbohydrates, dietary fibre, vitamins, minerals and antioxidants, Professor Apichart Vanavichit and his research team at the Rice Science Center, Kasetsart University show that the wholegrain offers many additional health benefits.